brandsync® brand management method
Efficient and individualized brand communication along the entire customer journey: With our brand management tool brandsync®, this is now also possible for B2B companies.
Advantages at a glance: tri-factor from brandsync®
Insight
brandsync® decodes how your brand is subconsciously perceived
Empathy
Take advantage of how emotions and motivational structures influence our behavior and aim your communication directly at the hearts of your customers
Connection
Brand, vision, mission statement, value proposition and positioning can be embedded in the context of unconscious-emotional worlds of thought and values
Emotionally and rationally coherent brand message
brandsync® relies on the latest findings from the neurosciences and cognitive sciences and, with our Psychological AI modules, puts you in a position to always implement your presence in line with your brand and target group
brandsync® features
B2B Analytics
brandsync macht deutlich, wie und durch wen Ihre Marke in der digitalen Realität emotional wahrgenommen wird
B2B Strategie
brandsync® deckt die emotionalen und motivationalen Denkweisen Ihrer Zielgruppe sowie deren Differenzierungspotenziale auf. Wir zeigen Ihnen, wie Sie diese zielgerichtet in Ihr Leitbild einbauen
B2B Brand-Management
Richten Sie Ihre Marke über alle Kontaktpunkte sicher und strategisch auf den emotionalen Belohnungszentren Ihrer Zielgruppen aus - synchronisiert von Marketing über Kommunikation bis hin zum Vertrieb
B2B Kommunikation
Content-Erstellung in Echtzeit, strategisch richtig und emotional verfasst
Employer Branding
Mithilfe des richtigen Prozesses, der richtigen Insights und des emotional richtigen Employer Contents gewinnen Sie den Kampf um die richtigen Mitarbeiter
Empathisch
Mit brandsync® ist es somit möglich, sich in die Denkwelten von Mitarbeitern und Zielgruppen zu versetzen
Gebündelt
Wir bringen die emotionalen Markenwahrnehmungen aller Verantwortlichen im Unternehmen auf denselben Stand
Befriedigend
Emotionale Entscheidungen zahlen auf unser Belohnungskonto ein und geben uns ein befriedigendes Gefühl, ganz unbewusst
Dive deeper into the scientific background of brandsyncs®
Take a look at our brandsync® magazines now
Our approach
As founders of the international brandsync® network, we are not just consultants, but your ideal communication partner. We score as programmers and designers. We are word makers and pacesetters and we pull together with you
Enable emotional target group targeting
We record the content of your customers or users, for example in the online environment, and analyze which emotional mindsets (SyncTypes) are hidden behind it.
Motivational understanding of target groups
Our AI uses your customers' communication to deduce their emotional state and motivational intent. We show you whether you are serving the motives of your target group or communicating past them.
Analyze brand status quo
From your published content, we are able to filter out how your brand is understood emotionally and motivationally, i.e. which SyncTypes you are currently unconsciously addressing. In this way, we can determine how consistent your brand presence is.
Evaluate brand communication
We analyze the communicative brand perception you are responsible for and show you which emotional load and emotional impact you can achieve with it and which potentials need to be leveraged.
