Small manufacturer, big brand design
The pump industry is an inconspicuous place. But it doesn't have to be, because the world of pumps also offers unusual perspectives for brand designers and target groups.
A traditional company shows what it's made of
When you buy centrifugal pumps from SCHMITT in Ettlingen near Karlsruhe, you are buying quality. Some of the pumps have been in continuous operation for over 60 years. And if something does break down, employees are usually on hand with the right spare parts within 24 hours. What if the solution needs to be even quicker or the spare part is not available so quickly? Then the SCHMITT employees will build a solution. Uncomplicated and fast, with a lot of expertise and know-how.
You can build a brand on this alone, but the trio-group has gone even deeper into brand development. The result is three brand values that define SCHMITT centrifugal pumps as a companion for their customers: Enabler, Advisor, Fast Implementer.
Key facts
- Development of a brand strategy
- Conception of the brand design
- Creation of the corporate design
- Creation of a claim
- Image and product brochures
- Print materials
- Web presence
- Website concept, design and implementation
- Print materials
- Digital and on-location trade fairs
- Digital marketing
We are living it
Under this claim, the trio-group concentrates and focuses all the brand values of SCHMITT centrifugal pumps. It accentuates and sharpens what makes this medium-sized pump manufacturer special: the joy of its own products and the passion to always give 100 percent for its customers. And at breathtaking speed.
A brand design that opens up worlds and offers endless possibilities
As completely unusual as this claim is in the world of pumps, the new brand design is just as unseen. Isometric illustrations as corporate imagery create endless possibilities in which the customer worlds are reflected in and with SCHMITT centrifugal pumps. Because in order to deliver the perfect pump, you have to understand the customer's business and be prepared to engage with each customer anew. It is precisely this multitude of variants and solutions that the brand design visualizes: when a SCHMITT centrifugal pump opens up, a technologically new world opens up.
From print to digital: SCHMITT impresses the market
With a new design and new corporate language, SCHMITT completed its brand relaunch in 2019 with complete success. Employees and customers are fully behind the pump manufacturer's new self-image and the design has been extremely well received in the image brochure, product brochures and, most recently, on the web.
