Office furniture manufacturer opts for new brand design

What if a brand no longer works properly?

When we think with clients about their brand, we often ask employees and our clients' customers. This allows us to find out in a methodical and structured way how a brand works. With our client REISS, this approach led to an astonishing result: Even the strongest brands can collect a bit of "dust" over the years and create first-class products, but still lose focus on the brand design. This is what happened to REISS, the inventor of the Reiss board and the sit-stand table. What do you do in a situation like this? If you go about it the right way, you create a brand from scratch and enhance it without neglecting the long-standing brand heritage - after all, REISS has helped shape the modern workplace with its innovations.

Key facts

• Market analysis and retailer survey
• Reorientation of the brand
• Development of a corporate identity
• Creation of a new logo and corporate design
• Implementation in classic communication media: image brochure, product catalog and image film

REISS' unmistakable brand soul: "The Creator"

Innovation is one of REISS' core competencies. Employees actively shape new working environments. Innovation is not an end in itself, as modern working environments are only justified in everyday life if they prove themselves in people. This is why REISS creates an office furniture cosmos that adapts to people's everyday working lives and ergonomics. REISS' brand soul reflects the "innovative creator" who puts people at the center of his product development.

Condensation of a new brand identity: the logo

Every logo embodies the soul and identity of a brand. How does the new REISS logo do this? The new REISS logo symbolizes the creative product world of REISS. It signals: REISS Büromöbel wants to be and is a pacesetter for creative ideas in the various office worlds. The products integrate themselves into rooms. They define and structure them so that people can develop in them.

Embodiment of a brand: the corporate identity

REISS furniture promotes people's performance and health. The REISS experts plan and realize intelligent spaces. Places where teamwork is made easier. Where communication and concentration are encouraged. Above all, spaces in which people are the focus. We show all this in a natural but innovative environment. With real people, authentic types and modern characters. This creates a brand experience that will be remembered. And that reflects the character of the REISS brand. Cheerful and approachable - and at the same time powerful and strong. That's REISS at first glance.

The new radiance of the REISS brand design lies in the reduction to the essentials

The everyday life of people in their daily work is the focus of the "innovative creator" and everything else must be subordinate. What does this mean for the brand design: reduction to the essentials: People and office furniture. It forms a dynamic, light and orderly framework that surrounds and stages the REISS products. Unobtrusively present and at the same time implicitly powerful, it opens up working environments that you want to immerse yourself in.