An energy company becomes a brand

The challenge: sustainability instead of price wars

There is a whole sea of energy suppliers on the market. How do you become a beacon that customers recognize? The evm Group does this by not only offering electricity, natural gas, water and transport. It also provides financial support, advice, services and proximity. And it shows responsibility for the region and its people. Future orientation, partnership, proximity and security are the brand's key competencies. And it speaks the customers' language. "We are at home here" reflects this in the claim, for example.

Key facts

• Strategic consulting
• Design consulting
• Corporate design
• Image, theme and product campaigns

Campaigns with mental cinema, very close to the customer benefit

Who is the evm Group? This question is not only on the minds of customers, but also of evm Group employees. We also discuss this question with our customers time and again. This is the only way to get to the core of the brand, the virtual soul of the evm Group. And for us, this is the basis from which we start our communication. We present the evm Group as a likeable problem solver at eye level. We showcase its commitment to the region, to the needs of its customers and to future topics.

Products and services clearly presented

We want evm Group customers to immediately recognize their benefits. This must happen at first glance and work at every touchpoint of the brand. Sometimes this involves advertising products. On other occasions, we communicate services or it's all about image. But we always communicate in a way that is individually tailored to the target groups.

Employer branding as one of the major employers in Rhineland-Palatinate

What makes the evm Group stand out as an employer? And why should people apply to work for it? This requires a meaningful positioning as an employer. Employer branding makes customer proximity tangible: real employees express how their work benefits the customer. And they encourage people to come on board the evm Group as trainees, specialists or career starters and help shape the energy of the future. True to the motto: "The future is inside you too."

Clear design specifications for a clear identity

Consistent and clear, approachable, likeable and with a strong impact in all media - the evm Group's corporate design has been thought through down to the last detail. For us as the lead agency, it is important that we keep putting it to the test. We continue to develop it and sometimes update corporate design specifications. And we give the brand a clear framework - a brand image that we carry into the region.