Strategy & Consulting
We open your eyes.
Find the right strategy in a complex world - with our advice.
Would you like to find out where the journey is going?
What is marketing all about? Is it really just about reach, leads, conversions and involvement? Or do these buzzwords obscure our view of the essentials?
Our experience shows that leads and co. are crucial. But the virtual soul of your brand is even more important. Because if you really want people to interact with your brand, you need to bring your virtual soul to life. You can do this with modern technology, an appealing design and the right language. So that your customers understand the added value of your brand at first glance - with their head and with their heart. Then your brand can achieve maximum success. Regardless of the industry and type of your company.
We are human-centered strategists
Where others think in terms of channels, we think in terms of customers' emotional motives and desires. We ask what drives them and have no favorites when it comes to platforms, media and channels. Why is that? Because there are no standard solutions for communication, only the right paths. And these are always the ways in which we effectively address the motives and wishes of your customers.
This means that we focus on people. Many people claim this. But we have internalized it in a completely new way. Because people and human thinking are at the heart of brandsync® - our brand philosophy and methodology.
Customers are digital and analog. So are our strategies.
Are we in the middle of a digital transformation? That's right. But you know what? It doesn't really matter because there is one constant in all this change: the human brain. It doesn't (or hardly) change. But what does that have to do with strategy consulting?
- It means that we shouldn't think in terms of technologies. Rather, we must always be concerned with the perception of people.
- We need to use people's living environment for communication. Digital platforms are one way of doing this. Analog brand experiences too.
With our cross-media strategies, we bring the two together. And your customers resonate with your brand.
What we do for you
We change perspectives from macro to micro. We are interested in your organization and your positioning in the market, your marketing and sales processes as well as your employee structure and corporate culture.
We incorporate the factual motives and emotional drivers of your target groups. We create new, positive habits and opinions. And we work with ideas that shape positive habits.
Communication needs creative and unusual moments. Why? Because they address precisely the emotions and trigger precisely the habits that we have carefully planned in advance.
We love technology and the flow of data. Because we are specialists in interpreting it, combining it and ultimately using it to your maximum benefit.
Because we stand for the convergence of digitalization and psychology as well as strategy and creativity.
