Shaping the energy transition with digital storytelling

Creating customer experiences with content marketing

Future orientation, sustainability and cooperation: this is what the B2B "business customer subsidiary" of the Mannheim-based energy supplier and its partner network, MVV Lösungshaus, stand for. And this is exactly what we make visible with our communication based on relevant and informative content.

Our goal: to offer potential MVV Enamic customers tailored energy concepts and implementations for a CO2-neutral future via various channels.

How do we know them? Because we analyze our target groups very carefully. On the one hand, by delving deep into the topics and generally collaborating closely with the customer's sales team. On the other hand, on the basis of search engine optimization (SEO). This is the only way we know, based on data, what challenges our target group is facing and what solutions they need.

Key facts

• Strategy for sales positioning and a sales promise
• Content and social media marketing
• Storytelling in text, images and video
• Lead generation, lead nurturing & lead management
• SEO strategy

Position sales, play out messages precisely

In terms of content, (almost) everything at MVV Enamic revolves around the topic of decarbonization, i.e. the CO2-neutral economy. This has been a driver in the energy market at least since the EU's Green Deal. And we are continuing to drive the topic forward - with a combination of positioning and targeted messaging.

This is implemented on all channels. Centrally controlled via the CRM platform HubSpot, we use a wide range of formats from solution pages and blogs on the website to social media, ads, newsletters and webinars. The visual worlds with our bold lines are also part of this.This approach is also based on our Marketing Excellence Strategy, which we use to provide interested parties with relevant information at the right time and thus turn leads into customers in the long term. You can find out what else we consider to be part of marketing excellence in our blog.

The central message of all these activities: MVV Enamic is THE decarbonization partner for industry and the real estate sector.

How do these values become visible in concrete terms?

MVV is the first German and one of only three energy companies worldwide whose targets have been verified as Net-Zero-compatible by the Science Based Targets Initiative (SBTi). Besides MVV, only two other energy companies worldwide are currently Net-Zero compatible.

MVV is thus a pioneer of the energy transition. This is also how MVV Enamic defines its role in the market. And how? With topic leadership. That's what we call our approach, with which we create real relevance for the target group. And help companies from industry and real estate to become greener.

With our solution approach, we make energy tangible

An important question to which we find answers with our content is: How can industry operate in a CO2-neutral way while remaining economical? We have presented specific solutions in our video "Decarbonization in industry", for example.

We are expanding on this. The interactive MVV Solution Houses literally form the foundation for presenting our expertise. We have created these for every industry. Virtual yet tangible, they showcase the expertise of the MVV partner network in all areas of energy and energy efficiency.

It is precisely for these partners - from BFE Institut für Energie und Umwelt GmbH to econ solutions, EnDaNet and MVV Trading - that we have defined the sales promise and built the web presences on this basis. Just like our MVV Enamic solution pages, they continue our central idea of clearly addressing the topic of energy and thus bringing the brand to life.

Corporate influencers give the brand a face

This is particularly relevant in the energy sector. After all, it's all about expertise, as the products hardly differ from those of the competition at first glance.

How do we demonstrate this expertise? With our employees! First and foremost in social media. These brand ambassadors, also known as corporate influencers, give our message a face. With recognition value.

One of our faces is Jan Mehlberg. We have even dedicated a separate social media series to the decarbonization expert: Decarbonization Monday.

At the end of the day, all these building blocks come together to form one big thing: Getting customers excited about energy!