B2B marketing platform with Drupal: global & personalized

Revolution instead of relaunch

For HARTING, it was clear from the outset that a simple relaunch would fall short. Instead, an integrated platform for e-commerce and marketing was to be created that would support the company globally in all sales and service activities. Modern marketing tools such as landing pages, marketing automation, personalization and paywalls were to be part of the Drupal 8 solution. A revolutionary step into the digital future of HARTING: the "Digital Business Platform".

Key facts

• Unified UX design for Drupal 8 website, SAP Hybris and 3D product configurators
• Single sign-on between Drupal and SAP Hybris
• Real-time personalization with Acquia Lift and connection to Microsoft Dynamics
• 25 languages for approx. 50 local country organizations
• Decoupled JS widgets for cross-system functions
• Automated translation process

Unifyingbrandexperienceandincreasingusability

The UX design and the navigation in the CMS and e-commerce create a consistent user and brand experience and make the system boundaries disappear for the user. Central functions such as search, login or contact are available system-wide as JS widgets and decoupled system architecture with identical functionality. The RESTful API integrated in Drupal provides the data for this. Single Sign On (SSO) between Drupal and SAP Hybris eliminates the need for multiple logins and increases the security of the platform at the same time.

Real-time personalization with Acquia Lift

• By connecting Acquia Lift with the Drupal website, Microsoft Dynamics CRM and SAP Hybris, HARTING can offer each user the right content at the right moment
• Using customer data from the CRM, the editorial team can shorten click paths on the website
• Acquia Lift learns from the surfing behavior of customers, which allows the marketing department to optimize the user experience of the website again - and the sales department can also better respond to the needs of the customer in a personal conversation

Simplified and faster content editing and translation

Product data from SAP Hybris can be integrated into landing pages, news and articles with a single click without having to re-enter text, links and image data. Content modules are maintained centrally and can be reused multiple times in different places

The use of the Drupal module TMGMT enables the editorial team to collect articles to be translated and send them directly to the translator via Drupal. The editorial team can then keep track of pending and completed translations at all times.