A brand disruption in the refrigerated transport market
What do you do when the existing cooling technology has been exhausted down to the smallest detail? Then radically reinvent it.
A pioneering technology deserves a strong brand
Celsineo, a joint venture between Liebherr and Krone-Trailer, is the epitome of innovative refrigeration technology. A patented and modular technology concept ensures constant cooling performance and therefore an optimum total cost of ownership rate. And best of all: the 24-hour service is always on hand, no matter where the refrigerated transporter is currently in use.
Let's make a long story short: Celsineo technology is not only revolutionizing the refrigerated transport market, it is turning everything that has gone before on its head. This requires a brand soul that lets you feel and sense the innovative power of this brand 100%. A brand soul that addresses one emotion above all others: Innovation and creative power.
Key facts
- Development of a brand strategy
- Conception of a brand name
- Creation of the corporate design
- Creation of key visuals
- Creation of a brand book
- Conception and UI design of the microsite
- Product renderings
- Advertising and print materials
- Company presentation
A brand identity made of pure innovation
trio-group developed a brand name, a logo, a visual language and thus a brand identity that lets you feel the pure innovative power of Celsineo at every second, turns the world upside down, so to speak, and leaves you amazed.
The Celsineo brand goes far beyond technology, it embodies a complete brand cosmos that tells a story. A story that extends beyond the creative power of the engineers to a completely new service concept. Stories that let you feel Celsineo's brand soul and experience the brand identity.
A brand story of the revolution
A digital presence in which an intelligent user experience design allows you to immerse yourself in the Celsineo world and get in touch with the brand through scrollytelling, videos, interactive 3D visualizations and interesting articles in the Celsineo identity.
Even before Celsineo's market launch, extensive 3D visualizations were created to give users, professionals and the press a first impression of the new technology that is currently manifesting itself in the cooling technology sky. The digital brand presence was launched with physical media such as brochures, advertisements and company presentations.
