trio develops digital ecosystem for global market leaders
Networking instead of insularity: digital ecosystems are among the most successful disruptive technologies of our time. We demonstrate this with the brand relaunch of our client Poly-clip.
More than just a relaunch
Amazon, Apple and Google have it, but SMEs are also using it to create success in the B2B sector: a digital ecosystem is a platform that intelligently connects all stakeholders. It allows data and workflows from various internal departments, but also from external sources, to be optimized in such a way that real added value is created for both employees and customers. It uses state-of-the-art technologies and systems to achieve this. What does this look like in concrete terms? Well, in the case of Poly-clip, it looks like an entire brand universe consisting of marketing, sales and e-learning. Once stored correctly, all product information (PIM), media (DAM) and customer data (CRM) can be accessed practically anywhere from any connected application. There is then only one central data source in each case - we call this the "single source of truth".
Key facts
- Digital ecosystem consisting of website, eLearning as well as PIM (Product Information Management), DAM (Data Asset Management), CRM, media hub for press and marketing and SalesApps for physical use on site, fed from one data source
- A brand platform for different target groups such as customers (butchers, but also food manufacturers), sales branches and partners
- Central login area for customers, sales and partners with price lists, images, videos, brochures, manuals and much more
- Efficient data management - all systems consume data from centrally controlled systems: PIM (product information), DAM (media management), CRM (customer data), identity provider (central user management)
Digital platform for many countries and markets
As a committed Drupal agency, we naturally chose the Drupal content management system (CMS). The requirements were high. The world's largest provider of clip fastener solutions is active in over 145 countries. The specific characteristics of all markets had to be combined in a global website, taking into account the individuality of the markets and languages in a multi-country and multi-language approach. Machine translation (DeepL and Google Translator interface) saves time and money when internationalizing the content. A very well thought-out search offers maximum user experience and acts as a central part of the site navigation across all pages of the Poly-clip ecosystem. All of this is presented in our cross-media corporate design, which we also developed as part of the brand relaunch.
Gain efficiency through interfaces to PIM and DAM
Product data for more than 60 machines with 100 attributes: That alone is a large amount of data to maintain. Then there are also images, PDFs and videos for the individual products. This can be managed efficiently with our all-in-one solution consisting of PIM (Product Information Management), DAM (Digital Asset Management) and Drupal CMS, which smartly links product information, media and applications. This is exactly what we used for the faceted product search developed by Poly-clip. Once stored correctly, this content can be accessed practically anywhere from any connected application.
Extending the digital cosmos to the sales app
And the digital universe continues to grow - with the development of our sales app. This consumes the data from the DAM and makes it available to sales and consulting in a well-structured way. The lead app, a module of the sales app, also displays the contacts and preferences of potential customers that the sales team records at trade fairs, for example. And the highlight: from order forms and price lists to brochures, the machine manufacturer can also access any content available online offline via our digital sales app in a modern UX design - in case the internet goes on strike during a sales call. We have developed another solution for this setting: Our touch app makes it possible to experience Poly-clip's innovative technology via tablets and large monitors while talking to trade fair visitors.
Marketing automation and central user management
And how does marketing actually benefit from this? We also have a solution for this: after transfer to the "My Poly-clip" customer relationship management system, all data such as certificates, videos, handouts and brochures for the machines are stored centrally and available for partners and agencies to download. An intelligent search and watch list are included. Thanks to the integration of our identity provider, all users can be managed centrally.
Market leadership with the eLearning Academy
With Poly-clip's digital ecosystem, its partners also benefit. This is because not only employees but also customers are taught about product operation and benefits digitally and globally. In its own eLearning Academy. This makes the family-owned company from southern Hesse the market leader. It is also a pioneer in the B2B sector - with its digital brand universe.
