Motivation suite for digital sales management

What actually motivates salespeople?

Few markets are booming like the one for motorhomes and caravans. One of the leading players is our client: Knaus Tabbert AG. We advise KT AG on how they can bind dealers and sellers of recreational vehicles more closely to the Group's brands (Knaus, Tabbert and Weinsberg).

The goals:

• Knaus Tabbert wants to become the No. 1 in the mindset of independent dealers and salespeople
• To establish a direct information channel to the individual dealer and salesperson

How does both work? With a digital sales and incentive platform that can do more than just offer rewards for sales. Namely with the CAPP MASTERSCLUB, which motivates salespeople on so many levels that selling really becomes addictive.

Key facts

• Consulting on digital sales management
• Development of an incentive program with the Motivation Suite
• Realization of the platform and app (iOS, Android, web app) for the CAPP MASTERSCLUB
• UX design and programming
• Gamification elements
• Rewards management, catalog and targeted communication
• Datamining and analysis

The Motivation Suite - the "Runtastic of B2B sales management"

What drives a salesperson or retailer? Is it money and bonuses? Is it recognition? Or is it deeper emotional and cognitive drivers?

Those who know us know that we are concerned with these deeper emotional and cognitive drivers. That's why, with the Motivation Suite, we don't just focus on extrinsic motivation such as money, but also on social interaction, ranks, challenges and other gamification elements that inspire, motivate and reward salespeople.

Don't believe that? Then just think of Runtastic! It makes athletes want to get better and better. We do the same with our Motivation Suite and the CAPP MASTERSCLUB based on it. Only for Knaus Tabbert sales.

Rewards as a material lever

There's no doubt about it: attractive bonuses motivate salespeople. Because they awaken desires, wishes and dreams. In the CAPP MASTERSCLUB, we use this in the central rewards world. This is available as a catalog and app. With wish lists, inspiration on various topics and integrated rewards management.

1:1 Communication

The CAPP MASTERSCLUB is responsive in a new sense: it allows us to display content for each user individually and in a targeted manner. This means that it is uniquely relevant for each user. Similar to an online store that offers customers suggestions, inspiration and wish lists. And, of course, we also get to know the users better and better and can constantly optimize the offering to their preferences.

Intrinsically reward with ranks and achievements

Science has often proven that intrinsic rewards are real motivation drivers. So we also rely on them. For example, in the form of achievements or ranks that users can achieve. These rewards are given for reading posts, etc. Does this push the performance of salespeople? And how! Because it ensures that sellers are happy to stay on the ball voluntarily.

Those who measure themselves aim higher

Another driver that we use: We give retailers and salespeople the opportunity to measure themselves against the performance of others. To do this, we make the performance of your own sales team graphically visible - via dashboards. This makes the CAPP MASTERSCLUB a tool for self- and team optimization. It also generates sales data in real time, which is great for the precise management of sales.

And what's so addictive about it now?

The whole package! Because it ensures that retailers and sellers are practically sucked into the app and the platform. Because there are always lots of small and large intrinsic and extrinsic rewards waiting for them. The result: salespeople automatically want to get that little bit better in order to earn the next (intrinsic or extrinsic) reward. And that is exactly what pushes sales.