Creatively supporting the change process of a full-range retailer

Innovation boost for a full-range retailer

Do you know what C-parts are? And what exactly a full-range supplier does? We learned in this customer project. Originally a classic full-range supplier, Hommel Hercules used its base to catapult the company into the future. We were able to ensure that the brand also embodies this innovative push.

Key facts

• Formulation of a brand promise
• Logo development
• Define claim
• Creating a corporate design
• Collaboration with the in-house design department
• Digital efficiency calculator as a stand-alone application for consulting and sales support

An appearance that embodies the positioning 1:1

In industry, C-parts are all the materials that are both used and consumed in daily work. All the time. Imagine a drill. A glove. A screwdriver. And now imagine that the very part you need is not there!

Hommel Hercules uses state-of-the-art technology to ensure that this situation never arises. The company has a direct influence on the processes and efficiency of its customers. It is therefore about understanding customer processes, optimizing procurement requirements and providing first-class quality in no time at all. And in a surprisingly simple and cost-saving way.

An exciting story that we shaped into communication and design.

Our central promise: "Whatever you need - it's already there!"

The brand's central promise to its customers quickly emerged: "Whatever you need - it's already there!". If you think about this statement, you realize that it's all about processes and increasing efficiency. Hommel Hercules is the crucial link in ensuring that production always runs smoothly. The company closes the crucial gaps in its customers' processes. Processes run optimally, bottlenecks are eliminated - customers can tick off the topic of C-parts. Take a look at the logo - it embodies exactly this statement!

And when everything is running smoothly, it literally says "Everything on green!". The claim was born.

From this basis, we worked hand in hand with the in-house creative team to create a corporate design that is designed from the outset for cross-media independence and flexibility.

In addition to the logo, we applied this to the other elements of the corporate design.

A movie about increasing efficiency - how boring! Isn't it?

And our brand promise has inspired us to do even more - what exactly? Have you seen the movie Matrix? There's a good chance you have - after all, it's a classic. It's ultimately about a virtual world that feels completely real, but where the heroes can load anything they need at the moment - and it's at their fingertips.

Hommel Hercules ultimately does exactly the same thing. And we communicate this in a creative way in our short film. But see for yourself:

It's also very specific: How much do companies save with Hommel Hercules?

We don't just let words speak for themselves, but also facts. The increase in efficiency can be quantified in hard currency. You can believe it. Or you can have it proven to you with the Hommel Hercules efficiency calculator. This digital application really packs a punch!

Its biggest trump card: automation. Sales employees can send the exported result of the calculation to the customer as a pre-formulated email by entering the customer's email address and pressing a button. On the one hand, this ensures a high quality of contact (appearance, approach, timing). At the same time, usable (contact) data and information is collected, which saves sales employees time and gives them the opportunity to analyze new and existing customer behaviour and adapt their activities and strategies accordingly.

Another advantage: the user experience. A dashboard presents important key figures graphically and clearly. Diagrams show developments over time.

The tool not only supports the digitalization and standardization of sales consulting and methodology, but also acts as a lead generator.