Inspirational appearance for a network

A MICE network finds its identity and becomes a brand

10 partners from congress centers, city marketing and tourism offices from all over Hesse joined forces to establish the state as a diverse MICE location in Germany together with Hessen Agentur. But something was missing: a common vision, a common brand and a common history that attracts event planners from all over Germany.

Key Facts

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• Creation of the Corporate Design
• Creation of a claim
• Website concept, design and implementation Measure digitally and on location

A brand that draws into the MICE world

trio-group developed the brand name, the design, the claim as well as the visual language and the entire corporate design of the conference network. Facets and mosaics create colourful windows into the inspiring world of meetings and congresses, inviting you to look deeper into Hessen's MICE world.

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A digital content hub as distributor for all content

The new website of Hessen MICE Net was to become a haven for all content from the network from the very beginning. Content from the partners' social networks will be integrated into the website via a social wall and the content of Hessen MICE Net will be played out via the partners' media. This means that the target group of event planners can either access the Hessen MICE Net via the network partners and vice versa by simply following the inspiring content.