Tractor manufacturer sets standards in digital sales

Every-operating-hour-counts-when-buying-a-tractor

Times are getting tougher economically in agriculture. Our customer Kubota has recognized this and is actively taking up the challenge. Today, you no longer simply sell a tractor. Instead, you offer buyers an entire ecosystem of services. With them, you have to ensure that there is no machine downtime in the summer, for example, during the intensive operating weeks. But that's not all. Every farmer wants to know how much a single hour of machine operation costs. And they want to determine which additional services will give them more security. To help them find this out with just a few clicks, we have developed calculators for the total cost of ownership and a Farming Solutions Generator on behalf of Kubota.

Key Facts: Total-Cost-of-Ownership-Calculator

• Intuitive user interface
• Gamefication
• Real-time calculation of the savings results
• Lead generation

Key facts: Sales support app

• Physical engine
• Gamefication
• Didactic concept
• Lead generation
• Mobile consultation

Reduce operating hours transparently and efficiently: The Total-Cost-of-Ownership-Calculator

In the truck market, practically every manufacturer can break down the usage costs of a vehicle precisely - over the entire life cycle of a machine. The tractor market is different. Our customer Kubota is a pioneer here. Kubota is the first company in the industry to offer this full transparency. There is a tool that gives potential buyers a head start: the total cost of ownership calculator. Sales consultants can use it to calculate operating costs in real time. Naturally, the customer's individual parameters are taken into account. This allows them to see immediately which machine pays for itself and how. And you can see whether special Kubota services or products lead to savings.

Reduce operating costs with the right offer: the Kubota Farm Solutions sales app

Kubota Farm Solutions offers support farmers in their daily work. There are over 150 services and solutions to choose from. This variety raises two questions for sales staff: How do I keep track of everything? And how do I explain all this to my customers? The digital sales assistant takes care of this automatically. We use a didactic concept for this - the customer is asked what exactly they need. This information is entered into the digital assistant. This is how you get the right product practically automatically. To ensure that this customer guidance succeeds, we have conceptually taken into account the most important everyday decisions made by farmers. This means that the sales team can quickly and easily filter out the best offers. And customers can find out in no time at all how services and products affect their total cost of ownership.

More leads through concrete offers and more contract conclusions

A salesperson who can shine at a trade fair is a winner. So the digital sales supporters were given their baptism of fire at one of Europe's largest agricultural trade fairs. The result was more than impressive: Many more conversations were held and leads were greatly increased. It was easier to provide targeted advice. And concrete offers were prepared more quickly. But because in the end it's the bottom line that counts, we don't want to hide the success of this campaign from you: both consultants and dealers were able to conclude more contracts. And Kubota topped the dealer satisfaction survey just one year after entering the new tractor market. For us, this is a success story through and through.