Digital standard for employee communication

All people want to belong

Suppose you meet someone at a party. You introduce yourself to each other. You start by exchanging names. And immediately afterwards, you are sure to tell your counterpart what you do for a living. This alone shows how important our job is to us. And that we all define ourselves to a large extent through our employers. 
This fact should be taken seriously in every company's internal communication. In concrete terms, this means: as a good employer, you should speak openly with employees. Information about things that are happening in the company or about the market is important. And it is crucial that knowledge is brought into the company and joint successes are shared. 
Employee magazines fulfill this need perfectly. But if they are to keep up with the times, they need to adapt to digitalization. This applies to the design, but even more so to the functions and added value that a modern employee magazine must offer.

Key facts

• Analysis of the use cases and usage requirements
• Concept for the functionalities of the platform
• Development of the eCRM software for the Deutsche Bahn fleet
• Editorial planning and content creation

Experience the company in a tangible way on a platform

Our solution for Deutsche Bahn Fuhrpark: We have developed a new software platform. Its biggest advantage is that it can link all content together. And, of course, the platform can be used with all devices and, in principle, from anywhere in the world. 
Instead of flicking through a magazine, employees decide how deeply they want to delve into topics. And whether they stroll virtually through the world of DB Fuhrpark from the office or their own living room. 
The key to this is a user-friendly design and a good user experience. Both activate the fun factor when browsing and reading. This is proven by the steadily increasing number of users ...

When a company becomes an ePublisher

That sounds wonderful, but you're wondering how you can manage the costs and whether it pays off? If you go about it the right way, both are quite simple. This is because the ePublishing software developed in-house for DB Fuhrpark is based on open source approaches. It automatically observes and manages all release workflows. This alone saves the customer a lot of time in internal communication. In addition, the front end of the platform is so intuitive that anyone can work with the system within minutes. Fast, effective and interesting publishing is therefore very easy.

Different media formats for holistic storytelling

Today, telling stories in an exciting way also means using different media formats. Texts and articles, of course, but also videos, picture galleries, simple shows and interviews. The greater the variety, the stronger the pull that a platform can develop. 
And there's one thing you shouldn't forget: Videos and the like can be used to quickly share in-depth or even complex information. And intelligent links on the platform allow us to jump back and forth between different posts. Just like we are used to in contemporary media.