Optimally supplied: Digital fertilizer world

Experts as partners and as users

COMPO EXPERT supplies innovative specialty fertilizers for professional users all over the world. For more than 20 years now, we have been working together with the customer's marketing team to market the high quality standards of the products in all digital and analog areas. For a globally active company, the website plays a fundamental role in this.

• A dozen languages and available in more than 20 countries
• Intelligent database with over 300 products, fully automated data sheets and direct interface for daily updated safety data sheets
• Complex rights management and training for 30+ editors worldwide
• Translation management with machine translation
• Fertilizer and application recommendations for more than 60 crops
• Global sales advisor search
• Flexible content pages thanks to predefined UI modules

Information architecture as the basis for maximum scalability

Websites are not finished products, but grow with the requirements of customers and users. In order to ensure maximum scalability, the information architecture was designed with a view to where the site could develop and all paths were kept open. Supported by a timeless and flexible UI design, the platform grew continuously after the initial launch and now contains over 300 products, 60 crops and hundreds of downloads, videos, contacts and other interactive content.

All content is intelligently linked to each other, allowing automated listings and practical cross-references that take the user by the hand and lead to the final lead.

Product database à la Drupal

The COMPO EXPERT product world forms the heart of the website - it is no coincidence that the company supplies the right fertilizer for sports and golf turf, agriculture, fruit and vegetable growing, ornamental plants, tree nurseries and public green spaces. With the help of the product finder designed by us, users can specify their crops, favorite types of application and requirements and thus find the perfect product in seconds.

On the product detail page, the user can then find all the benefits, ingredients and detailed application recommendations, which they can also save as a PDF data sheet and take with them or print out. The special optimization here is that the data sheets do not have to be kept by COMPO EXPERT, but are generated automatically as required and thus always have the latest information.

Another challenge for us was the safety data sheets for the products. As fertilizers can lead to explosive incidents if handled or stored incorrectly, up-to-date safety information is immensely important. These data sheets are maintained directly in the SAP system by the customer's specialist department and made available on the website via an interface.

Translation management: 100 words per second thanks to machine translation

How do you launch a website in over 20 countries in just under 12 months without exorbitant additional costs for translating content? With the help of Drupal's TMGMT module and an interface to the machine translation service DeepL, editors worldwide can have content from other language areas of the website translated with just one click. In the subsequent review process, machine translation errors are then eliminated before the content is released on the site.

Varied and interactive content for maximum user experience

Thanks to flexible content modules, together with the editors, we were able to create content pages that not only explain the products, but also emphasize COMPO EXPERT's sustainable competence and expert knowledge.

The "Crop Stage Program" allows the user to select the ideal products for each growth phase of the respective crop. They also receive suitable explanatory videos and specialist brochures.