Create first-class B2B online marketing with Hubspot
Be what your customers are interested in - with Hubspot
"We need to stop interrupting people on what they're interested in and be what they're interested in." Craig Davis, CEO of US agency J. Walter Thompson and user of the CRM platform Hubspot, sums up its benefits in a nutshell: if you want to be successful, you should help your potential customers instead of interrupting them.
Instead of confronting people with intrusive advertising, blog posts, social media posts, videos, podcasts and newsletters, emails or landing pages based on them create "natural" relevance for the previously clearly defined target group. We are convinced that this only works with the right online marketing strategy and a smart tool at your side. We have been practicing the former successfully for many years. Finding the latter was not easy. But after a long search, we gave our hearts away and can say with conviction: Hubspot is the ideal CRM tool.
How does Hubspot work
?Our experience speaks for itself: Hubspot is a sophisticated CRM software that provides growing companies with all the tools they need to create a first-class customer experience. The solution scores with features that are powerful on their own, but even better when taken together. Despite the variety, the software is really practical and user-friendly. This makes it easy to implement marketing, sales and customer service activities, content management or the automation of business processes.
Who is the tool suitable for?
Hubspot is ideal for small and medium-sized companies in the B2B sector. This is proven by numerous successful examples from our practice. As it ideally links many processes in the company from the areas of sales, inbound marketing and service, for example, all departments in your company can access the data and are always up-to-date.
Do you already know them? Our personal top 4 features!
Of course, Hubspot can score points with many great features. But do you already know our personal top 4?
Hubspot all in one
HubSpot is the Swiss army knife for your marketing. The modular system, which consists of CRM, CMS Hub, Marketing Hub, Sales Hub and Service Hub, combines these topics, including the structure and content management of the website, in a single solution. As a result, you benefit from transparency and clear controllability. And from a wide range of automation options, for example lead capture, chatbots, email funnels, social media posts, personalized content, appointment booking or even control of various processes via so-called workflows.
Do you need support with the implementation and management of Hubspot? As an official Hubspot partner, this is part of our expertise.
Hubspot makes lead generation and nurturing very effective
Generating your own qualified leads is essential for more and more companies in marketing. We know what we're talking about. Hubspot combines all elements for lead generation and nurturing in one place with blog articles, CTAs, landing pages, CRM, email marketing and automation. This is efficient, effective and measurable. This is because the key figures for your entire marketing can be visualized and analysed in clear dashboards and reports with the help of the system. The interlinking of marketing and sales enables qualified leads to be passed on directly to sales employees. As they have access to all marketing data, they start the sales process well informed.
Hubspot supports you with your SEO strategy
What many people don't know: SEO, search engine optimization, is of great relevance in Hubspot. As co-founders of the inbound marketing methodology, the Hubspot creators have designed their tool with search engine visibility in mind. This allows you to plan and compile SEO-relevant topics, research keywords and rate them according to search volume. You can also generate search engine-optimized content for your website, landing pages or blogs.
The complete social media management in one place
LinkedIn, Facebook, Instagram: you often use different social media accounts, sometimes with almost identical posts. In Hubspot, you can manage all of this centrally, including editorial planning, and distribute it to all relevant channels. Our customers are always raving about the enormous relief and time savings! And we are thrilled too! Once the posts have been published, you can reply to incoming comments directly via the tool and the success of the measures can also be analyzed in detail there. Even if you place ads on social networks or Google, Hubspot gives you decisive advantages. For example, the connection of ad accounts, which you can use to track costs and results. This allows you to visualize the success of your campaign - for example, the connection between ads and new leads. In a simpler version, you can even create and publish ads directly in HubSpot.
Is HubSpot really free of charge?
It's hard to believe, but the best part of Hubspot is free: The simple and intuitive CRM is a central component of every Hubspot solution. All data and information, such as contacts, is bundled there. This is not only clever, but also particularly transparent. Even the free features create real added value for your company and can easily compete with the premium CRMs! If you already use another CRM such as Salesforce or MS Dynamics and want to keep it, you can easily integrate it into Hubspot.
Convince yourself of Hubspot.
